Limited Edition Bag

Alnatura

Since Alnatura places great emphasis on a simple and natural design aesthetic for its products, I have ensured that this approach is fully reflected in my concept. My aim was to create a design that not only aligns with the brand’s values but also conveys a sense of freshness, joy, and summery vibrance.

The key aspects I focused on were:

• A clear and minimalist design language

• A style that appeals to both younger and older audiences

• Seamless integration of Alnatura’s corporate colours

• Capturing the essence of summer joy

• Stylised yet recognisable depictions of Alnatura’s products

This particular design features halved melons arranged in an eye-catching pattern. The composition follows a positive, upward trajectory from the bottom left to the top right – a subtle nod to optimism and lightness. After all, what could be more refreshing than juicy melons on a hot summer’s day?