Branding

Michael Grunder

This bespoke logo design reflects the core values of focus, confidence, and resilience—qualities at the heart of Michael Grunder’s work as a sports psychologist and mental coach. The design seamlessly integrates these themes into a visual identity that is both modern and approachable.

Key Features:

• Hand-Drawn Details: Every element of the logo is carefully hand-drawn, adding a personal and authentic touch that resonates with the client’s tailored, human-centric approach.

• Forest Green Colour Palette: The deep green evokes growth, balance, and a sense of calm—perfectly complementing the mental coaching process.

• Minimalist Sans-Serif Typography: Clean, modern, and understated, the typography reflects clarity and professionalism while maintaining an inviting and accessible feel.

This logo is complemented by an elegantly designed website and cohesive graphic elements that carry the brand’s visual identity throughout. The minimalist aesthetic ensures the focus stays on the message while maintaining a sense of sophistication and trust.